1. The Approach: 360° Brand & Spatial Design

I led the visual direction for the brand, translating the digital identity into physical reality.

• Retail Design: Designed the layout, interior logic, and customer flow for two physical flagship locations, ensuring the atmosphere matched the brand promise.
• Brand System: Created a comprehensive brand style guide to ensure consistency across all touchpoints, from signage to marketing collateral.

2. Operational Architecture & Leadership

Design extends beyond visuals; it includes how a business functions.

• Team Management: Recruited, trained, and managed a cross-functional team of 15 employees, fostering a culture of high performance.
• Process Optimization: Audited and restructured internal workflows. I implemented new procedures for bookkeeping and financial overviews, significantly reducing administrative errors and increasing financial transparency.

3. Growth & Strategic Partnerships

To drive revenue and brand authority, I moved beyond standard marketing.

• B2B Collaboration: Partnership strategy with local luxury hotels, establishing exclusive in-room treatment collaborations.
• Marketing Strategy: Developed the go-to-market strategy that successfully launched both shop locations.